16 May, 2016

Choosing a Web Content Management System

16 May, 2016
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If you run a company, your business is to sell a product, provide a service, or manage relationships. If you’re like many businesses, you may have just a basic website or a website that is out of date and not working as effectively as possible for you. Improving your website can be a daunting task, especially if you don’t know much about networks, platforms, or programming. However, you don’t have to be an IT professional to create and maintain an online presence that helps your business thrive.

Bringing your content to the web can be easy.
Managing your web content can be just as simple.

Web content management (WCM) systems are web-based platforms that allow you to create, manage, and deliver online content. They allow you to easily access, change, upload, download, and interact with your content via portals, corporate websites, extranets or intranets. Best of all, they help you keep your content fresh and relevant without having to know anything about programming or web design.

There are many different WCM platforms. Some are enterprise platforms such as SiteCore and Ektron; others are open source products like Drupal, Joomla!, and WordPress. Bringing your presence to the web and maintaining your content can actually be easy and convenient.

The fundamental role of a WCM platform is to enable easy content creation, review, and publishing.

A WCM system can allow multiple editors and reviewers to access and modify your web content to whatever degree you wish. Each user can log into and create or manage database-stored content directly from a web browser, with his or her access managed in accordance with defined security permissions.

A web content management system allows you to direct your online resources to the areas where they are most effective and can serve your company best. It allows you to track and analyze the effectiveness of your online content using a variety of metrics, both integrated into and independent of your organization’s other enterprise systems. This lets you quickly identify which content is getting the most views, resulting in the most contacts or purchases, etc., so you can nurture those successful efforts rather than wasting time, money, and effort on non-productive strategies.

WCM allows users to easily manage content however and from wherever they choose.

The wide variety of content management systems (CMS) offers your organization a sea of choices. Each platform has its own unique interface and strengths. Their price points vary greatly, as do their capabilities and features. You should choose a platform that suits your organization’s current size but allows scalability and customization for future growth. Your business’s own particular challenges, requirements, and goals will determine which features will be most valuable and helpful to you.

SiteCore, one of the most popular .NET CMS products, is notable for its impressive user personalization features. This means you can easily provide custom content to each of your users. It has emerged as a leader of the pack, particularly for its scalability to effectively and efficiently serve businesses of all sizes. It helps you develop sites that are highly scalable, robust, and secure and automates your processes to deliver results faster, while still being simple to integrate and administer.
Ektron brings together customer relationship services, analytics, and content management in one easy-to-use platform. Its interface allows drag-and-drop content creation, assembly, and organization. Ektron allows you to delegate permissions to effortlessly schedule and manage content while integrating seamlessly with other enterprise systems.
WordPress has evolved from its origins as a limited blogging platform into a basic but multifunctional CMS. Due to its affordability and an ever-increasing repertoire of themes, plugins, and widgets, it is the platform of choice for many small businesses and marketing teams. It is incredibly easy to use to create, manage, and publish online content quickly.
Drupal is a powerful platform best suited for building and managing large, complex sites that contain massive amounts of data. Because of its enormous capacity, it requires more expertise and experience to operate than some other platforms. However, it easily enables accurate, reliable content management and analysis of data, blogging, forums, newsletters, video, picture galleries, and other content for your website.
Joomla! offers a middle ground between the developer-oriented, extensive capabilities of Drupal and the basic, user-friendly options of WordPress. It has more complex site development options but remains accessible and easy to manage.

Each CMS platform has different advantages, features, and interfaces. A web content management development professional can help you figure out which will be the best fit for your business’s current and future needs – and how to start making it work for your organization.

PulaTech can help you figure out which WCM system is right for you. Give us a call or contact us to set up a lunch meeting or learn more in our free eBook below!

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Topics: wcm