Today, technology is growing and expanding at an exponential pace. The ways that we consume online media are continually evolving, and for brands, it’s essential to keep pace. Your business is always looking for the most effective ways to broadcast your message to your audience of potential clients or consumers, but yesterday’s media channels won’t necessarily be effective going forward. Nowadays, it’s essential to leverage multiple types of media to reach as many people as you can as effectively as possible.
Long before Facebook introduced live streaming, there was Stickam. Launched way back in 2005 during the MySpace era (early Web 2.0), Stickam was a social networking site based on video streaming and live chat. Small brands, like independent clothing lines and up-and-coming unsigned musical artists, took full advantage of this innovative new way to connect with audiences.