Amazon is the undisputed king of cloud computing. The corporate giant has leveraged their enormous data centers and quickly turned their Amazon Web Services into one of the most powerful and flexible cloud-based hosting platforms in the world.
When your company needs a software program that’s capable of handling a particular set of tasks, the natural question that arises is “Build it or buy it?” In some cases, robust software or software-as-a-service platforms are already available to provide the features your company needs, especially for functions that are largely shared among companies across a variety of drastically different industries. There are plenty of CRM platforms and accounting software suites on the market.
Americans, impatient by nature, aren’t enlightened by the unnecessarily long wait times at hospitals or clinics. Many make quick visits between lunch, have other functions to attend, and simply don’t like being told to wait – emotionally, humans operate on short fuses when not attended to immediately. One author goes as far as calling the aura of waiting rooms similar to that of Greyhound bus stations.
There was a time when “the little guy” had a serious disadvantage when compared to the major industry players. We believe that’s no longer true. As we’re looking across the landscape at the 1.5 million nonprofit organizations registered in the U.S alone, we’ve started to notice a trend. Lately, the best stories aren’t coming solely from big corporations. Some of the most innovative solutions we see these days are happening in the neighborhood charities and the community-based organizations.
In small business, there are a myriad of different marketing tools available today. These can include management aids, time tracking, document management, social media posting tools, or even automated content posting. While all tools have their inherited perks, none enjoy as much success as Hubspot.
If a picture paints a thousand words, then a video is worth 1.8 million words per minute. If you ever had any doubt that video is taking over the internet, just look at how much video content people consume on a regular basis. Whether they watch videos for entertainment or information purposes, people are using this medium more than ever before.
Hubspot offers an industry-leading software integration solution for both sales and marketing. They’re often the tool of choice for large enterprises, but what about smaller companies? Hubspot can actually prove itself to be a great choice for small businesses, especially those that rely heavily on digital marketing to bring in new leads. The major appeal is in the integration aspect: with Hubspot, all the tools you’ll need are together in one place. From creating your website with their CRM, to managing Facebook and search ads, to handling your content marketing and online lead generation, Hubspot consolidates everything you need in their sales and marketing software packages.
For small Businesses, the recent rise of cloud-based software-as-a-service (SaaS) platforms has made the resources you need more available than ever before. The flexibility, cost-effectiveness, and data security that SaaS provides is a perfect fit for small to midsize companies. Today, a truly impressive number of day-to-day business tasks can be achieved with a yearly or monthly subscription to various SaaS platforms. Bookkeeping and accounting, digital marketing, communication, commerce — all of these things can be optimized, and sometimes even automated, with SaaS. For that reason, this approach to business software integration has been rapidly growing in popularity among SMBs.Today, Small Businesses Spend More on SaaS Than
Traffic is meaningless unless it converts. Unless you’re a news site like Buzz feed, where your content itself is the product and your revenue comes from advertising, your goal is to transform visitors to your website into customers. You need to persuade them to take an action, whether it’s making a purchase, signing up for your email list, or anything else that ultimately generates revenue. Website visitors become leads, leads become customers, and customers can even become brand evangelists who promote your business to others.
Customer relationship management (CRM) has been around for a long time, with software innovations in the late 1980’s and 1990’s permanently revolutionizing the world of sales. Today, we’re at an interesting point in history. Mobile browsing has overtaken desktop browsing as the primary means of accessing the internet. Social media provides new ways of reaching out to customers, as well as gaining new information and insights about individuals and demographic groups. Big data allows Software Development Companies to gain unprecedented knowledge about consumer behavior, which can be implemented to further refine sales and marketing strategies.
Today, technology is growing and expanding at an exponential pace. The ways that we consume online media are continually evolving, and for brands, it’s essential to keep pace. Your business is always looking for the most effective ways to broadcast your message to your audience of potential clients or consumers, but yesterday’s media channels won’t necessarily be effective going forward. Nowadays, it’s essential to leverage multiple types of media to reach as many people as you can as effectively as possible.