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Video and Big Data: How Analytics Can Inform Your Video Marketing Campaigns by our company

It was just over a decade ago that Youtube made its debut, introducing a wealth of video content to an internet landscape that finally had the bandwidth and speed to support it. Ever since then, a video has been an important form of digital content. From entertainers like PewDiePie to educational and informational videos like Moz’s Whiteboard Friday, a video is a major component of many companies’ content marketing strategy.

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We Offer Discounts to Nonprofits on All Its Services

There was a time when “the little guy” had a serious disadvantage when compared to the major industry players. We believe that’s no longer true. As we’re looking across the landscape at the 1.5 million nonprofit organizations registered in the U.S alone, we’ve started to notice a trend. Lately, the best stories aren’t coming solely from big corporations. Some of the most innovative solutions we see these days are happening in the neighborhood charities and the community-based organizations.

Using Hubspot for Your Small Business

Using Hubspot for Your Small Business

Hubspot offers an industry-leading software integration solution for both sales and marketing. They’re often the tool of choice for large enterprises, but what about smaller companies? Hubspot can actually prove itself to be a great choice for small businesses, especially those that rely heavily on digital marketing to bring in new leads. The major appeal is in the integration aspect: with Hubspot, all the tools you’ll need are together in one place. From creating your website with their CRM, to managing Facebook and search ads, to handling your content marketing and online lead generation, Hubspot consolidates everything you need in their sales and marketing software packages.

Small Business SaaS: How and Why It Matters

For small Businesses, the recent rise of cloud-based software-as-a-service (SaaS) platforms has made the resources you need more available than ever before. The flexibility, cost-effectiveness, and data security that SaaS provides is a perfect fit for small to midsize companies. Today, a truly impressive number of day-to-day business tasks can be achieved with a yearly or monthly subscription to various SaaS platforms. Bookkeeping and accounting, digital marketing, communication, commerce — all of these things can be optimized, and sometimes even automated, with SaaS. For that reason, this approach to business software integration has been rapidly growing in popularity among SMBs.Today, Small Businesses Spend More on SaaS Than

Buyers for Your Business_ Creating Conversion Paths

Buyers for Your Business: Creating Conversion Paths

Traffic is meaningless unless it converts. Unless you’re a news site like Buzz feed, where your content itself is the product and your revenue comes from advertising, your goal is to transform visitors to your website into customers. You need to persuade them to take an action, whether it’s making a purchase, signing up for your email list, or anything else that ultimately generates revenue. Website visitors become leads, leads become customers, and customers can even become brand evangelists who promote your business to others.

6 Hot Trends in Customer Relationship Management_new

6 Hot Trends in Customer Relationship Management

Customer relationship management (CRM) has been around for a long time, with software innovations in the late 1980’s and 1990’s permanently revolutionizing the world of sales. Today, we’re at an interesting point in history. Mobile browsing has overtaken desktop browsing as the primary means of accessing the internet. Social media provides new ways of reaching out to customers, as well as gaining new information and insights about individuals and demographic groups. Big data allows Software Development Companies to gain unprecedented knowledge about consumer behavior, which can be implemented to further refine sales and marketing strategies.

Mobile Madness: How Developing an App Can Amplify Your Business

If you want to take your business to the next level, start by asking yourself how accessible you are to your target demographic. Whether you’re selling a product or simply blogging, you won’t get anywhere without the right tools for success. Whether you’re a multinational corporation or a five-person startup, having a mobile app will take you from an 8 on the accessibility scale to a 10. This means that you can reach more people and build up a loyal base of customers, clients, or fans.

Effectively Employing Algorithms for Data Visualization

Many people think of data visualization as a logical “next step” in the data manipulation process. They’ve gone through the process of collecting data, cleaning data, mining data, and analyzing data, all of which can be a pretty demanding ordeal. So when they arrive at the visualization step, they start imagining bars, graphs and pie charts, similar to the ones you’d make in school. Easy as pie, right?

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Data Mining: Make Sense of the Numbers Using Skill & Software

Data collection tools and techniques have improved significantly, leaving companies with vast amounts of data—billions or even trillions of data points. There are many ways you can use this data: to improve customer satisfaction, to deliver a better product, or to raise morale among your employees. You’ve collected all this data through surveys, questionnaires, tracking software, and other means, and compiled it into spreadsheets.

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Cloud-Based Solutions: Efficient Tools for Global Teams

The recent advancements in cloud computing have been a major technological boon to the world of business. The value of the cloud can be distilled into three “Cs”: collaboration, communication, and cost. Cloud services have opened up new opportunities for remote collaboration and global communication among workers—capabilities that can ultimately bring down the cost of doing business for everyone.