Custom application development is becoming more critical than ever for the success of your business. In today’s business world, companies are looking for an edge that can help them beat the competition – and custom applications are often the solution.
It was just over a decade ago that Youtube made its debut, introducing a wealth of video content to an internet landscape that finally had the bandwidth and speed to support it. Ever since then, a video has been an important form of digital content. From entertainers like PewDiePie to educational and informational videos like Moz’s Whiteboard Friday, a video is a major component of many companies’ content marketing strategy.
There was a time when “the little guy” had a serious disadvantage when compared to the major industry players. We believe that’s no longer true. As we’re looking across the landscape at the 1.5 million nonprofit organizations registered in the U.S alone, we’ve started to notice a trend. Lately, the best stories aren’t coming solely from big corporations. Some of the most innovative solutions we see these days are happening in the neighborhood charities and the community-based organizations.
In small business, there are a myriad of different marketing tools available today. These can include management aids, time tracking, document management, social media posting tools, or even automated content posting. While all tools have their inherited perks, none enjoy as much success as Hubspot.
If a picture paints a thousand words, then a video is worth 1.8 million words per minute. If you ever had any doubt that video is taking over the internet, just look at how much video content people consume on a regular basis. Whether they watch videos for entertainment or information purposes, people are using this medium more than ever before.
Hubspot offers an industry-leading software integration solution for both sales and marketing. They’re often the tool of choice for large enterprises, but what about smaller companies? Hubspot can actually prove itself to be a great choice for small businesses, especially those that rely heavily on digital marketing to bring in new leads. The major appeal is in the integration aspect: with Hubspot, all the tools you’ll need are together in one place. From creating your website with their CRM, to managing Facebook and search ads, to handling your content marketing and online lead generation, Hubspot consolidates everything you need in their sales and marketing software packages.
For small Businesses, the recent rise of cloud-based software-as-a-service (SaaS) platforms has made the resources you need more available than ever before. The flexibility, cost-effectiveness, and data security that SaaS provides is a perfect fit for small to midsize companies. Today, a truly impressive number of day-to-day business tasks can be achieved with a yearly or monthly subscription to various SaaS platforms. Bookkeeping and accounting, digital marketing, communication, commerce — all of these things can be optimized, and sometimes even automated, with SaaS. For that reason, this approach to business software integration has been rapidly growing in popularity among SMBs.Today, Small Businesses Spend More on SaaS Than
Traffic is meaningless unless it converts. Unless you’re a news site like Buzz feed, where your content itself is the product and your revenue comes from advertising, your goal is to transform visitors to your website into customers. You need to persuade them to take an action, whether it’s making a purchase, signing up for your email list, or anything else that ultimately generates revenue. Website visitors become leads, leads become customers, and customers can even become brand evangelists who promote your business to others.
Customer relationship management (CRM) has been around for a long time, with software innovations in the late 1980’s and 1990’s permanently revolutionizing the world of sales. Today, we’re at an interesting point in history. Mobile browsing has overtaken desktop browsing as the primary means of accessing the internet. Social media provides new ways of reaching out to customers, as well as gaining new information and insights about individuals and demographic groups. Big data allows Software Development Companies to gain unprecedented knowledge about consumer behavior, which can be implemented to further refine sales and marketing strategies.
Data is difficult. The entire process of collecting, handling, and analyzing data can be not only tedious and time-consuming but incredibly dull and monotonous. Despite these problems, however, data is invaluable—because it is one of the most efficient ways for a company to understand its customers.
If you want to take your business to the next level, start by asking yourself how accessible you are to your target demographic. Whether you’re selling a product or simply blogging, you won’t get anywhere without the right tools for success. Whether you’re a multinational corporation or a five-person startup, having a mobile app will take you from an 8 on the accessibility scale to a 10. This means that you can reach more people and build up a loyal base of customers, clients, or fans.
In any office, it is reasonable to expect that employee efficiency and productivity should improve over time. Even if your productivity is already impressive, there are always options for further streamlining workflows. Surprisingly, video content can go a long way toward fostering improved worker productivity.
Many people think of data visualization as a logical “next step” in the data manipulation process. They’ve gone through the process of collecting data, cleaning data, mining data, and analyzing data, all of which can be a pretty demanding ordeal. So when they arrive at the visualization step, they start imagining bars, graphs and pie charts, similar to the ones you’d make in school. Easy as pie, right?
Data collection tools and techniques have improved significantly, leaving companies with vast amounts of data—billions or even trillions of data points. There are many ways you can use this data: to improve customer satisfaction, to deliver a better product, or to raise morale among your employees. You’ve collected all this data through surveys, questionnaires, tracking software, and other means, and compiled it into spreadsheets.
The recent advancements in cloud computing have been a major technological boon to the world of business. The value of the cloud can be distilled into three “Cs”: collaboration, communication, and cost. Cloud services have opened up new opportunities for remote collaboration and global communication among workers—capabilities that can ultimately bring down the cost of doing business for everyone.