• Apr 24 2017
    Geoffrey Lee

    Why You Need to A/B Test Your Internal Videos

    The science is in: video has become one of the most powerful content formats. Studies have shown that including a video on your website can increase conversion by 80%, while mixing video with full-page ads enhanced engagement by 22%. According to recent reports, 64% of consumers are more likely to buy a product
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    Category  :  Video for Business
  • Apr 17 2017
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    Geoffrey Lee

    Best Practices for Internal Videos: 7 Ways to Keep Your Team Engaged

    Video storytelling has been the “in” thing in this last year’s communication strategies in most companies. Between the launch of Facebook Live and the global spread of Snapchat, video has become the format that can provide the most versatility for companies looking to boost their engagement.
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    Category  :  Video for Business
  • Apr 10 2017
    Geoffrey Lee

    9 Ways to Improve Your Employee Training Videos

    For any business, orienting new employees is important. Even if they’re entering a job position for which they’ve received specialized education or training, they need to be briefed on how to do their job and what to expect. Many enterprises handle this with employee training videos. Creating videos frees up staff who
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    Category  :  Uncategorized, Video for Business
  • Apr 03 2017
    Using Hubspot for Your Small Business
    Geoffrey Lee

    Using Hubspot for Your Small Business

    Hubspot offers an industry-leading software integration solution for both sales and marketing. They’re often the tool of choice for large enterprises, but what about smaller companies? Hubspot can actually prove itself to be a great choice for small businesses, especially those that rely heavily on digital marketing to bring in new leads.
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    Category  :  Business, Business Services