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    Geoffrey Lee
    For small Businesses, the recent rise of cloud-based software-as-a-service (SaaS) platforms has made the resources you need more available than ever before. The flexibility, cost-effectiveness, and data security that SaaS provides is a perfect fit for small to midsize companies. Today, a truly impressive number of day-to-day business tasks can be achieved with a
  • Buyers for Your Business_ Creating Conversion Paths
    Geoffrey Lee
    Traffic is meaningless unless it converts. Unless you’re a news site like Buzz feed, where your content itself is the product and your revenue comes from advertising, your goal is to transform visitors to your website into customers. You need to persuade them to take an action, whether it’s making
  • API_ What It Is and Why It Matters for Productivity
    Geoffrey Lee
    API stands for “application programming interface,” and it’s absolutely essential to software integration. It’s kind of like a “handshake” between two different software programs, bringing them together to exchange information. The key word here is “interface” — it joins two different software programs together.
  • 6 Hot Trends in Customer Relationship Management_new
    Geoffrey Lee
    Customer relationship management (CRM) has been around for a long time, with software innovations in the late 1980’s and 1990’s permanently revolutionizing the world of sales. Today, we’re at an interesting point in history. Mobile browsing has overtaken desktop browsing as the primary means of accessing the internet. Social media provides